My Story

The first watch I sold was a G-Shock GA-100 back in August 2022 and since then have sold 150+ watches through various platforms, including ebay with 100+ postive reviews, and grown my inventory significantly.  I have sold many brands all the way from Casio to Omega and everything in-between.  I am not an authorised dealer of the brands that I sell, but each watch is put through vigorous inspection by 3rd party professionals before it is listed to ensure every watch I sell is 100% authentic.

My Mission

At TheWatchBusiness, I am on a mission to redefine luxury by making high-quality watches accessible to everyone. I believe that sophistication shouldn’t come with a hefty price tag, which is why I specialize in offering like-new pre-owned watches at affordable prices.

My commitment to affordability doesn’t compromise on quality. Each watch in our collection undergoes rigorous inspection and authentication (via 3rd party authenticators if needed)  to ensure it meets the highest standards of craftsmanship and reliability. By sourcing from reputable channels and collectors, we guarantee authenticity and pristine condition.

Beyond commerce, we aim to build a community of watch enthusiasts. Through our platform, we foster connections and conversations that celebrate the artistry of watchmaking. Whether you’re a seasoned collector or a novice enthusiast, you’re welcome to join us on this journey.

Stay updated on all things watches by following our social media pages (Links can be found at the bottom) for the latest news, trends, and behind-the-scenes glimpses into the world of horology.

Join me on this journey and experience the thrill of discovering remarkable watches that elevate your everyday moments with elegance. Together, let’s make luxury accessible to all who dare to dream!  

the beginning

Since the age of 14, my fascination with watches has been unwavering. It all began with countless hours spent devouring YouTube videos until I finally took the plunge and purchased my first timepiece, a G-Shock. However, my enthusiasm quickly outgrew each watch as I sought out new models, often selling my current one to fund the next. This cycle not only fueled my passion but also sparked an entrepreneurial spirit within me.

During my time at school, I turned this passion into a lucrative side hustle. I delved deep into the world of horology, immersing myself in learning about watch movements, polishing techniques, servicing procedures, and distinguishing genuine pieces from counterfeits. Armed with this knowledge, I established an eBay page where I began selling watches. Starting with entry-level Casios and Seikos, I gradually worked my way up the horological ladder, offering brands like Tissot and Hamilton, and eventually dealing in luxury names such as Oris, Omega, and Tudor—all within a span of two years.

As my expertise grew, so did my reach. Through diligent effort and strategic use of social media, I’ve expanded my audience to over a million individuals monthly. Now, I find myself selling watches I once only dreamed of owning at 14.

My vision for the future is ambitious but clear: over the next 5, 10, even 15 years, I aim to transform this “side hustle” into a full-time income. My mission extends beyond mere profitability—I aspire to make pre-loved luxury watches accessible to everyone at affordable prices. In doing so, I hope to ignite the passion for watch collecting in many more individuals, just as it was ignited in me all those years ago.